Career Paths Sales and Marketing - SB with Digibook App.

Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior. The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production. Included Features A variety of realistic reading passages Career-specific dialogues 45 reading and listening comprehension checks Over 400 vocabulary terms and phrases Guided speaking and writing exercises Complete glossary of terms and phrases The Teacher´s Book contains a full answer key and audio scripts The audio CDs contain all recorded material